In this case, this business’ clients are within a 3 - 5-mile radius. What would be beneficial is to see where the actual conversions or phone calls were coming from, not just where the ads are served. Targeting Options Geotargeting Options Of Yelp Ad Campaigns Or your customer just isn’t on Yelp looking for you. Perhaps there isn’t enough traffic on Yelp to achieve your sales goals. And at the end of the day, it helps maximize your cash flow - after all, the last thing you want is negative cash flow from advertising.įor example, if you have specific sales goals, you might not be able to achieve those goals using Yelp Ads for various reasons.
This helps you maximize your return on investment (ROI) by prioritizing tasks and actions that directly contribute to achieving your goals. Next, Be Clear About Your GoalsĬlearly defined advertising goals, such as increasing brand awareness, driving sales, or acquiring new customers, helps you stay focused on what you want to achieve with your advertising efforts.Īnd when you clearly understand your objectives, you can dedicate resources-such as time and money-more effectively. Not that your competitors’ strategies are the best for your business, but if not many in your local market have much of a presence there, then you should consider that.
Are the profiles filled out well? Do you see ads from your competitors on Yelp? Consider both direct and indirect competitors. Make a list of businesses similar to yours in terms of products, services, target audience, and location. First, Where Does Your Target Audience Hang Out?ĭoes your ideal customer visit Yelp often?
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